The logo development journey began with a comprehensive and meticulous phase, dedicated to crafting a unique logo and identifying harmonious font pairings. This pivotal stage entailed a thorough exploration of design concepts, thoughtfully reflecting the brand’s origins and paying tribute to its modest beginnings. The final designs, as illustrated below, draw inspiration from key elements such as the large factory mix tank and the Torani family’s original location. Upon finalization, the logo and its selected typography were skillfully incorporated across all marketing materials, thereby establishing a unified recognizable brand identity.