Shawn Parker

Strategy // Performance Marketing // Creative Direction // Brand Design // Web Design + Development

Strong expertise in B2B and B2C marketing and advertising that focuses on growth & profitability, brand performance and customer retention.

BMW Motorsports

Samantha Tan, a rising talent in the world of motorsports, has achieved a significant milestone by becoming a race car driver for BMW Motorsports. Her journey to this position reflects her dedication and skill in racing, marking her as a promising figure in the competitive arena of professional motorsport. With this achievement, Tan joins the ranks of elite drivers representing BMW, a testament to her abilities and potential for future success.

The Idea

In my latest project, I designed a feature advertisement for STR and BMW motorsports that captures Samantha Tan’s remarkable journey as a female racer taking the motorsport world by storm. By skillfully layering and compositing multiple images of Tan, and employing various lighting techniques, I created a visually striking aesthetic that immediately draws the viewer’s attention. Complemented with typography that embodies speed and edginess, this ad not only highlights Tan’s successes but also vividly conveys the dynamics and thrill of her racing career.

Design Concepts

Other Projects