I initiated sophisticated advertising campaigns on Google and Facebook, comprising four distinct ad sets, each testing eight creative variations across three uniquely defined audiences. The first audience was broad and unrestricted, the second a look-alike segment mirroring the existing followers on the author’s page, and the third, a carefully curated, targeted audience derived from an uploaded email list. Within a span of just under three months, these campaigns achieved impressive results: reaching over 215,000 individuals, generating 57,000 post engagements, and accruing more than 11,000 clicks. This led to an exceptionally efficient average cost-per-click (CPC) of $0.17.