The Brand
The initiation of the advertising creative and logo concept development was marked by an intensive and detailed-oriented phase, focused on establishing a distinctive design aesthetic. This crucial stage involved an in-depth exploration of brand design concepts, strategically aligned with the brand’s core mission of uniting electric vehicle (EV) enthusiasts to shape the future. The resulting designs, as depicted below, are infused with elements of contemporary style and utilize a color palette that both complements and enhances the electric, vibrant essence of the brand.
The Landing Page
The creation process for the landing page was anchored in a vital stage of deep exploration into brand design concepts, meticulously tailored to resonate with the brand’s fundamental mission of connecting electric vehicle (EV) enthusiasts and driving forward a futuristic vision. This exploration resulted in designs that seamlessly blend contemporary aesthetics with a thoughtfully chosen color scheme, enhancing the brand’s electrifying and dynamic character. The final landing page design, as illustrated, effectively communicates this vision, engaging users through its modern look and feel, while echoing the brand’s commitment to innovation and community in the EV space.
The Results
The inaugural EV Con hosted by Benzinga marked a resounding success, drawing an impressive turnout with over 15,000 registered attendees, significantly surpassing the initial target of 10,000. In less than two months, the event’s landing page attracted substantial attention, garnering over half a million visits, reflecting the growing interest and enthusiasm in the electric vehicle sector.
0
Landing Page Visitors
0
Registered Attendeed
0
%
To Attendee Goal
