Shawn Parker

Strategy // Performance Marketing // Creative Direction // Brand Design // Web Design + Development

Strong expertise in B2B and B2C marketing and advertising that focuses on growth & profitability, brand performance and customer retention.

The Conversion Strategy

Conducting a conversion audit on OrganicOlivia.com involved a comprehensive analysis of the website to identify areas for optimization in terms of user experience and conversion efficiency. This process included evaluating the site’s design, navigation, content, and call-to-action elements to pinpoint opportunities for improving customer engagement and increasing conversion rates. The audit aimed to provide actionable insights to enhance the website’s performance and drive better business outcomes.

Organic Olivia

The Results

We saw huge increases in product click through rates, product add to carts and decrease in bounce rates while also contributing to an increase in site speed from a 15 ranking to an 86.

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Decrease in Bounce Rate
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Increase in CTR
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Increase in Add to Cart